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The Founders


Sydney Sherman, Chief Revenue Officer and Co-Founder

Sydney Sherman is the Chief Revenue Officer and Co-Founder of Montie & Joie, a dress company she started in college and has since grown into what it is today with her mother and business partner, Terrell Sherman. Sydney is also the Co-CEO and Co-Founder of The Etho (, an online marketplace connecting conscious consumers with ethical brands and artisans where you can also find M&J’s products. Before starting The Etho, Sydney built and ran Admin Boutique, which links administrative assistants with local start-ups, nonprofits and other clients in the Austin, Texas area. Prior to starting her own businesses, Sydney worked for a small advertising company, Narrative Edge. 

Sydney has been featured on 5 podcasts, and won an award for Mogul — top 1,000 companies with the strongest female leaders

Sydney has volunteered with environmental and wildlife conservation organizations in Cambodia and throughout Texas and Mexico. She also mentored high school students through ChickTech, an Austin non-profit dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers. She currently mentors human trafficking survivors who want to start businesses through Restore, which exists to end sex trafficking in New York City, where Sydney resides. 

After earning a Bachelor of Science in Advertising with a Business Foundations Certificate at the University of Texas at Austin, Sydney went on to study Media and Global Change at the Salzburg Academy in Austria and earned an MBA from the Acton School of Business. Her travels through over 40 countries in combination with her upbringing in an entrepreneurial household helped inspire all of the work she does today.

Terrell Sherman, Chief Executive Officer and Co-Founder

Terrell and her husband have started, sold and invested in over 50 companies starting in 1987 with a kitchen and bath design studio: Allmilmo, that expanded into the design and building of over 50 homes. Terrell comes from a long line of interior designers and has worked with textiles, furniture and design for the last 30 years. Terrell also worked with a fashion designer in Houston, designing clothing and running fashion shows in the Houston market. Terrell and her husband have invested in businesses spanning real estate in the US and EU, banking (Bank of Houston, Pioneer Bank Austin and Keystone Bank), the spirits industry (San Luis Spirits, which owns Dripping Springs Vodka and Gin), numerous technology businesses, a medical device company, and a restaurant in Paris named Treize….. to name a few. Terrell has been working in start-up businesses for 30+ years and has the skills to lead teams in many different sectors.

Before taking over Montie & Joie full time, Terrell most recently was the Chief Curator & Co-Founder at The Etho.  As the curator, Terrell chose products and sellers for The Etho and worked with sellers to help expand their reach by improving and growing their brands. She also designed and purchased some of the Etho lines in order to further support the incredible businesses making a difference all over the world. Terrell has always had a passion for design and loves putting her skills towards supporting the artisans M&J works with today. 

Terrell has served on the board of numerous non-profits in the Houston and Austin areas, several School Boards, Austin Recovery, and Teen and Family Services of both Houston and Austin.